Our Mission

Building Trustworthy Black & White Workflows

BWConverter exists so photographers can control every tonal decision without surrendering files to remote infrastructure. We combine professional shooting experience, reproducible research, and transparent privacy practices in one accessible tool.

Statement of Intent

“We promise studio-grade conversions, intelligible controls, and absolute transparency about how your images are handled. Every preset, curve, and export option ships with public documentation so you can audit what happens to your pixels.”

Signed by the BWConverter leadership team • Updated January 2025

Why Creative Teams Choose BWConverter

Privacy Before Profit

Images stay on-device. We publish quarterly privacy audits showing zero third-party transfers.

GPU-Tuned Speed

Our WebAssembly pipeline renders live previews in under two seconds on mainstream hardware.

Studio-Level Control

Six preset baselines plus manual curves and grain emulate darkroom techniques without a learning cliff.

Community Feedback Loop

Every release incorporates interviews with portrait studios, art directors, and archivists.

Research Milestones

How We Got Here

Each release cycle pairs engineering sprints with photographer-led testing. The timeline below highlights the research checkpoints that shaped BWConverter.

2023

Research Sprint

Paper prototyping begins after surveying 120 photographers about cloud-processing pain points.

Q1 2024

WebAssembly Engine

First release of our Rust-to-WASM tonal pipeline with deterministic previews under 2 seconds.

Q3 2024

Batch Worker

Studios gain the ability to convert entire galleries locally with presets synced between sets.

Q1 2025

Monochrome Research Hub

Launched blog + resource library documenting case studies, lighting recipes, and preset breakdowns.

Meet the Team

📷

Sivan Lee

Founder & Lead Photographer

Former Leica Academy instructor, 18 years shooting monochrome campaigns across Asia.

Directs creative research and authors our editorial education series.

🧠

Dr. Maya Noor

Principal Algorithm Engineer

PhD in Computer Vision, NTU; published work on adaptive tone mapping for high dynamic range images.

Designs luminance curves and ensures GPU kernels stay deterministic.

🛡️

Jonas Petrov

Privacy & Compliance Lead

Former GDPR consultant for creative agencies; CIPP/E certified.

Runs privacy audits, writes data-handling policy, and maintains ads.txt governance.

🎨

Aiko Tan

Product Designer

Ex-Adobe XD team, specialised in accessibility-first design systems.

Leads UI prototyping and ensures slider interactions meet WCAG standards.

Technology & Quality

What Powers BWConverter

We maintain a transparent engineering log so creative teams can trust the tonal science behind every preview and export.

Processing Stack

Rust image core compiled to WebAssembly, orchestrated by React and Web Workers for concurrency. No libraries with telemetry.

Tone Science

Adaptive luminance maps combine YUV transforms with contrast-aware gamma adjustments tested against 4,000 reference frames.

Quality Assurance

Every release is regression-tested against a public dataset of portrait, architecture, and editorial shots with delta-E tracking.

Research & Resources

Monochrome Workflow Field Guide

32-page PDF covering lighting ratios, exposure bracketing, and preset selection for newborn, portrait, and fashion teams.

Privacy Statement & Audit Notes

Detailed outline of how BWConverter handles `ads.txt`, Google verification tags, and zero-storage processing.

Case Study: Studio Wall-Art Uplift

Step-by-step breakdown showing a 34% revenue lift from monochrome newborn sets.

Impact Snapshot

  • 38,000+ images processed locally since launch—zero storage incidents reported.
  • Average client gallery upsell increased by 27% after introducing monochrome variants.
  • Supported by contributors across 11 time zones, ensuring continuous quality feedback.

Connect With The Team

Whether you want to audit our technology, feature BWConverter in the press, or suggest a preset, we welcome the conversation.